SELEZIONE GRIGIO
Uncompromising quality. Handcrafted excellence. Love for details.
A sure sense for class and aesthetics.
Benvenuti to Selezione Grigio, men’s finest shirts since 1988.
OUR BRAND
In the late 1980's, Gianni de Luca
founded his brand with an ambitious aim:
creating the best shirts ever!
There was only one place to go:
Milan, home to the much-vaunted Italian style.
After graduating from the famous Istituto Marangoni, Gianni opened his atelier in a small Milanese side street to become a shirtmaker.
Selezione Grigio became a gents' favourite.
From near and far, shirt lovers came to buy
their tailor-made shirts at Gianni's.
Today the fine shirts are back on the market, matching Gianni’s signature style and uncompromising values with today’s fashions
and tastes.
Premium ingredients and the finest fabrics are a must because we want you to “fare bella figura” – as is in the Bel Paese’s DNA.
Skilled shirtmakers compose our shirts by combining today’s
state-of-the-art technologies with traditional handcrafted values - the only way to meet our quality standards.
SPIRIT OF THE TIME
We create garments that are never out of style – Selezione Grigio blends timeless beauty with fresh notes. Besides classic men’s shirts, we offer different collar types, fitted and casual silhouettes, and fine details – that make the difference.
© 2024 Swiss Hest GmbH
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